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When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion—dropping it from a firm's product line. The other is called __________, which retains the product in the product line but reduces marketing costs.

a) decline maintenance
b) customer need maintenance
c) divestment
d) maturity re-development
e) harvesting

Respuesta :

Numenius

Answer: (E) Harvesting

Explanation:

 The harvesting is one of the type of marketing strategy that retain the goods and the services in the production line and also reduces the market cost or spending on the specific products.

The harvesting strategy is also known as the exist strategy in the market and the main objective of the harvesting strategy is that it maximize the product profits and also has the opportunity for trading in an organization for distributing the shares.

Therefore, Option (E) is correct.  

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