There are seven stages of the new-product development process. After screening and evaluation is stage 4, the __________ stage.

a) tactic generation
b) creative direction
c) business analysis
d) new-product strategy development
e) market testing

In this stage the projected sales, costs and profits are reviewed. If they comply with the organization´s goals and objectives, then the process advances to the next step.

Every stage in this process is important, but you must remember the ultimate goal of a business is to maximize its profit. So no matter how extremely good a product is, if the business can not make a profit, it is useless.

There are seven stages of the new-product development process. After screening and evaluation is stage 4, the __________ stage. a) tactic generation b) creative direction c) business analysis d) new-product strategy development e) market testing

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There are seven stages of the new-product development process. After screening and evaluation is stage 4, the __________ stage.

a) tactic generation
b) creative direction
c) business analysis
d) new-product strategy development
e) market testing