RESULTS OF CONCEPT RATING FOR NEW WINE COOLER
Rating of the appeal of the phrase as it relates to the new wine cooler Total Sample Gender Age
Male Female 21 - 24 25 -34 35-49
Extremely appealing (5) 151 68 83 48 63 40
Somewhat appealing (4) 91 51 40 36 32 23
Neither appealing nor not appealing (3) 36 21 15 9 16 11
Somewhat unappealing (2) 13 7 6 4 6 3
Not at all appealing (1) 9 3 6 4 3 2

QUANTITY PURCHASED PER PERSON IN 4 WEEKS


# of 6-packs purchased x # people who purchased
0 7
1 6
2 6
3 13
4 14
5 12
6 10
7 5
8 5
9 5
10 2



DRINKING TEMPERATURE
Sample # Temperature
1 52
2 46
3 50
4 42
5 52
6 50
7 39
8 44
9 49
10 39
11 47
12 46
13 43
14 52
15 49
16 47
17 49
18 52
19 50
20 47
21 49
22 38
23 57
24 49
25 49
26 57
27 45
28 58
29 54
30 44

What is the probability that a randomly selected 21 to 49 year old consumer is a males who gives the phrase a rating of 4?